How do the rebate percentages work?

Many people incorrectly believe that if they buy a $100 gift card that has a 10% rebate, that $10 will go to their child’s tuition. If that were the case, the GGF would be a savings account instead of a charity. In reality, that $10 simply goes into the GGF general fund with 2% of the $100 face value earmarked for the designated student. To qualify as a 501(c)(3) charity some of the proceeds must be spread out amongst all the participating students. The complicated tuition awards formula we’re required to use is explained in detail in our main FAQ section.